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Online Appointment Booking

 

We can’t wait to meet you and congratulations on your engagement!

 

Your appointment will last around 1 hour 20 minutes, with time to try 6–8 gowns. The boutique will be exclusively yours, so you can relax and enjoy the experience.

Our Made-to-Order gowns range from £1300–£3000 and Sample gowns from £1000–£2000.

We love welcoming your VIPs, though we recommend bringing just two or three supportive voices so you can stay focused on what makes you feel confident and excited.

As a small boutique, we can’t offer in-house refreshments, but we’ve partnered with our lovely neighbour Verdi’s just across the road to offer half-price Prosecco before or after your appointment. Simply pop in to collect your “Half Price Bubbles” card, valid on the day for up to four people.

 

Babes-in-arms and children 12+ are welcome but must be supervised. If you’re bringing a little one, please use a carrier or car seat as we don’t have space for prams.

Our online diary shows three months of availability. If you’d like to book further ahead or need a last-minute slot that isn’t visible, please call us on 01727 613069. Similarly, if there's a specific date or time you'd like, it's always worth giving us a call as we will try to accommodate if we can.

For veil-only or follow-up appointments, please email or call too.

Bridal appointments carry a £10 weekday / £15 weekend booking fee, redeemable against a purchase but are non-refundable. Subsequent appointments are free.

Before booking, we strongly advise having your venue and wedding date confirmed, as it really helps guide your gown search. We’re currently taking appointments for 2026 up to Autumn 2027 weddings. If your date is later, get in touch and we’ll notify you as soon as availability opens. If you're getting married in under 6 months, we'll be looking at Sample gowns or perhaps those we can get on a Rush Service - give us a call and we'll talk you through it.

 

Weekends can book up in advance, and if you are getting married in less than 9 months, we recommend coming in on a weekday and not delaying significantly for a weekend spot.

Want to know more about your appointment, our Samples or shopping advice? Head to FAQs

Have a specific question or request? Contact Us 

Need some info on how to find us? Here you go

Opening Hours / By Appointment Only

Monday  By special request

Tuesday  10am - 5pm

Wednesday  10am - 7.30pm

Thursday  10am - 7.30pm

Friday  12pm - 5pm

Saturday  10am - 5pm

Sunday  By special request

*appointments outside standard hours may be available*

 

 

 

 

© 2019 What Alice Wore

2 Clarence Road

St Albans,

Herts, England

AL1 4NE

(01727) 613069

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