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Online Appointment Booking

 

We can’t wait to meet you and congratulations on your engagement!

 

Your appointment will last around 1 hour 20 minutes, with time to try 6–8 gowns. The boutique will be exclusively yours, so you can relax and enjoy the experience.

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Our Made-to-Order gowns range from £1300–£3000 and Sample gowns from £1000–£2000.

We love welcoming your VIPs, though we recommend bringing just two or three supportive voices so you can stay focused on what makes you feel confident and excited.

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As a small boutique, we can’t offer in-house refreshments, but we’ve partnered with our lovely neighbour Verdi’s just across the road to offer half-price Prosecco before or after your appointment. Simply pop in to collect your “Half Price Bubbles” card, valid on the day for up to four people.

 

Babes-in-arms and children 12+ are welcome but must be supervised. If you’re bringing a little one, please use a carrier or car seat as we don’t have space for prams.

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Our online diary shows three months of availability. If you’d like to book further ahead or need a last-minute slot that isn’t visible, please call us on 01727 613069. Similarly, if there's a specific date or time you'd like, it's always worth giving us a call as we will try to accommodate if we can.

For veil-only or follow-up appointments, please email or call too.

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Bridal appointments carry a £10 weekday / £15 weekend booking fee, redeemable against a purchase but are non-refundable. Subsequent appointments are free.

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Before booking, we strongly advise having your venue and wedding date confirmed, as it really helps guide your gown search. We’re currently taking appointments for 2026 and Spring / Summer 2027 weddings. If your date is later, get in touch and we’ll notify you as soon as availability opens. If you're getting married in under 6 months, we'll be looking at Sample gowns or perhaps those we can get on a Rush Service - give us a call and we'll talk you through it.

 

Weekends can book up in advance, and if you are getting married in less than 9 months, we recommend coming in on a weekday and not delaying significantly for a weekend spot.

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Want to know more about your appointment, our Samples or shopping advice? Head to FAQs

Have a specific question or request? Contact Us 

Need some info on how to find us? Here you go

Opening Hours / By Appointment Only

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Monday  By special request

Tuesday  10am - 5pm

Wednesday  10am - 7.30pm

Thursday  10am - 7.30pm

Friday  12pm - 5pm

Saturday  10am - 5pm

Sunday  By special request

*appointments outside standard hours may be available*

 

 

 

 

© 2019 What Alice Wore

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2 Clarence Road

St Albans,

Herts, England

AL1 4NE

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(01727) 613069

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