Pre-Appointment Form

We can't wait to meet you. 


Enter in everything you'd like us to know ahead of your appointment. 

We are happy to have your VIPs with us to inform your dress choice,

but our advice is to keep it to two or three cheerleaders who share your vision.


Please note that due to Covid-19, any appointments taking place up until the end of July 2020

will be Bride + 1 VIP only to maintain Social Distancing.

This will be reviewed in line with Government Guidelines.

Also, to reduce contact wherever possible, please do book an appointment when you're ready to find 'the one'. For now, if you're in the research phase of your dress journey, please browse online and feel free to contact us with any questions you may have.

Please review our FAQs for further info >

Our Covid-19 update may be read here >

Opening Hours / By Appointment Only

Monday  By special request

Tuesday  5pm - 9pm

Wednesday  10am - 6pm

Thursday  10am - 9pm

Friday  1pm - 7pm

Saturday  10am - 4pm

Sunday  By special request





© 2019 What Alice Wore

2 Clarence Road

St Albans


(01727) 613069