Pre-Appointment Form

We can't wait to meet you. 


Enter in everything you'd like us to know ahead of your appointment. 

We are happy to have your VIPs with us to inform your dress choice,

but our advice is to keep it to two or three cheerleaders who share your vision.

Please note that due to Covid-19, we have changed our policy to Bride + 2 VIPs welcomed at each appointment. We are asking that if guests would like to browse and touch the gowns, they pop on disposable gloves which we will provide. The bride does not need to wear gloves, but all visitors will be asked to used hand sanitiser on entry. Masks must be brought along- if you do not have a mask we have a small number available to purchase on the day x

Please review our FAQs for further info >

Our Covid-19 update may be read here >

Opening Hours / By Appointment Only

Monday  By special request

Tuesday  10am - 5pm

Wednesday  10am - 8pm

Thursday  10am - 8pm

Friday  12pm - 5pm

Saturday  10am - 5pm

Sunday  By special request

*appointments outside standard hours may be available*





© 2019 What Alice Wore

2 Clarence Road

St Albans


(01727) 613069

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Could you be our Special Someone? Bridal Store Manager Role