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What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.

 

Our carefully curated gowns range from £900 - £2200,

starring a mix of established names and the brightest new things to the UK bridal scene.

 

Our Collection Highlights

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The collections from Riki Dalal's Israeli game-changers Liri Bridal are for the bride who loves her fashion.

 

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Laidback bridal luxe is Australian designer White April's calling card. Think fresh, featherlight designs.

 

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Cizzy Bridal gowns hail from Australia with elegant and contemporary detailing, perfect for the modern bride.
 

 

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Luxurious detailing and jawdropping silhouettes ensure a Zavana bride is unforgettable.