What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.
Our carefully curated gowns range from £1200 - £3000,
starring a mix of established names and the brightest new things to the UK bridal scene.
We also hold an incredible range of samples 'to go' from £800 - £2000.
We're searching for a Bridal Stylist to join our team. Could this be you?
Sample Sale Event - 14 - 15 July 2023 - Click here for more information
Our Collection Highlights
You love romantic, featherlight designs, perfect for dancing your Wedding night away? White April is for you.
Cizzy Bridal gowns are for the contemporary bride with a nod to traditional elegance.
Luxurious detailing and jawdropping refined silhouettes ensure a Zavana bride is unforgettable.