What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.
Our carefully curated gowns range from £1200 - £2800,
starring a mix of established names and the brightest new things to the UK bridal scene.
We also hold an incredible range of samples 'to go' from £800 - £1800.
Our Collection Highlights
You love romantic, featherlight designs, perfect for dancing your Wedding night away? White April is for you.
Cizzy Bridal gowns are for the contemporary bride with a nod to traditional elegance.
Luxurious detailing and jawdropping refined silhouettes ensure a Zavana bride is unforgettable.