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Ivory Full A-Line Statement Gown by Elysian Bridal

What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.


Our carefully curated Made To Order gowns range from £1300 - £3000,

starring a mix of established names and the brightest new things to the UK bridal scene.

We also hold an incredible range of over 100 samples 'to go' from £1000 - £2000.

AW Collection

Our Collection Highlights

Zavana Couture Bell Sleeve Wedding Dress.jpeg

Luxury fabrics, modern silhouettes and mega-watt glam are the calling card of this couture Australian designer



You love romantic, featherlight designs, perfect for dancing your Wedding night away? White April is for you.



Cizzy Bridal gowns are for the contemporary bride with a nod to traditional elegance.



Luxurious detailing and jawdropping refined silhouettes ensure a Elysian Bride is unforgettable.


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