What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.


Our carefully curated gowns range from £1000 - £2400,

starring a mix of established names and the brightest new things to the UK bridal scene.


Sunday 21st August - Tuesday 23rd August

100 gowns at 30 - 60 % off

For details on how to book your 30 minute spot, click here


Our Collection Highlights


The collections from Riki Dalal's Israeli game-changers Liri Bridal are for the bride who loves her fashion.


White April Boho Wedding Gown.jpg

Laidback bridal luxe is Australian designer White April's calling card. Think fresh, featherlight designs.



Cizzy Bridal gowns hail from Australia with elegant and contemporary detailing, perfect for the modern bride.


Zavana Bridal Long Sleeve Wedding Dress.jpg

Luxurious detailing and jawdropping silhouettes ensure a Zavana bride is unforgettable.