What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.


Our carefully curated gowns range from £800 - £2100,

starring a mix of established names and the brightest new things to the UK bridal scene.


Our Collection Highlights


The debut collections from Riki Dalal's Israeli game-changers Liri Bridal is for the bride who loves her fashion.


Laidback bridal luxe is Australian designer White April's calling card. Think fresh, featherlight designs.


Cizzy Bridal gowns hail from Australia with elegant and contemporary detailing, perfect for the modern bride.


Luxurious detailing and jawdropping silhouettes ensure a Zavana bride is unforgettable.


Opening Hours / By Appointment Only

Monday  By special request

Tuesday  10am - 5pm

Wednesday  10am - 8pm

Thursday  10am - 8pm

Friday  12pm - 5pm

Saturday  10am - 5pm

Sunday  By special request

*appointments outside standard hours may be available*





© 2019 What Alice Wore

2 Clarence Road

St Albans


(01727) 613069

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Could you be our Special Someone? Bridal Store Manager Role