What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.


Our carefully curated gowns range from £900 - £2200,

starring a mix of established names and the brightest new things to the UK bridal scene.


- Saturday 12th February 2022, 10am - 4pm

- Many, many gowns at a minimum of 50% off, Sizes 8 - 14

- First come, first served / One party at a time / 3 gown try-on limit

- If a queue forms, we will take your contact number and call 15 mins before your spot

- For sample sale style previews, visit our Instagram


Our Collection Highlights


The collections from Riki Dalal's Israeli game-changers Liri Bridal are for the bride who loves her fashion.


White April Boho Wedding Gown.jpg

Laidback bridal luxe is Australian designer White April's calling card. Think fresh, featherlight designs.



Cizzy Bridal gowns hail from Australia with elegant and contemporary detailing, perfect for the modern bride.



Luxurious detailing and jawdropping silhouettes ensure a Zavana bride is unforgettable.