What Alice Wore is a new concept bridal store bringing fashion-focussed styles to you, all presented in a beautifully breezy St Albans setting.
Our carefully curated gowns range from £800 - £2100,
starring a mix of established names and the brightest new things to the UK bridal scene.
Our Collection Highlights
The debut collection from Israeli game-changers Liri Bridal is for the bride who loves her fashion.
New to the UK, Daisy Couture is the brainchild of NZ trailblazer Katie Yeung. Think fresh separates and streamlined gowns.
Cizzy Bridal gowns hail from Australia with elegant and contemporary detailing, perfect for the modern bride.
Luxurious detailing and jawdropping silhouettes ensure a Zavana bride is unforgettable.