Our carefully curated gowns range from £800 - £2100,

starring a mix of established names and the brightest new things to the UK bridal scene.

We carry designs from ranges including Liri Bridal, White April, Daisy by Katie Yeung, Cizzy Bridal, Zavana Bridal, GAIA, Elly Couture and many more...

Liri Bridal

Zavana Bridal

Cizzy Bridal

Daisy by Katie Yeung

White April

and we have so much more...

Opening Hours / By Appointment Only

Monday  By special request

Tuesday  10am - 5pm

Wednesday  10am - 8pm

Thursday  10am - 8pm

Friday  12pm - 5pm

Saturday  10am - 5pm

Sunday  By special request

*appointments outside standard hours may be available*





© 2019 What Alice Wore

2 Clarence Road

St Albans


(01727) 613069

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Could you be our Special Someone? Bridal Store Manager Role