What Alice Wore Bridal Zavana Couture Victoria Basque Wedding Dress St Albans Bridal Shop

What Alice Wore, the bridal boutique, is a friendly bridal studio bringing fashion-focused wedding dresses to you, presented in a beautifully breezy St Albans setting.

Our carefully curated Made To Order wedding gowns range from £1400 - £3000,

starring a mix of established names and the brightest new things to the UK bridal scene.

We also hold an incredible range of over 100 samples 'to go' from £1000 - £2000.

AW Collection

Our Collection Highlights

Luxurious detailing and jawdropping refined silhouettes ensure a Elysian Bride is unforgettable on her Wedding Day.

Elysian Bridal

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White April

You love romantic, featherlight designs, perfect for dancing your Wedding night away? White April Bridal is for you.

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Willow & Winter

Willow & Winter gowns are for the contemporary bride with a nod to traditional elegance.

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Zavana Bridal

Zavana Bridal delivers glamorous details and texture with impeccable structure.

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