Pre-Appointment Form

We can't wait to meet you. 


Enter in everything you'd like us to know ahead of your appointment 

We are happy to have your VIPs with us to inform your dress choice, but our advice is to keep it to two or three cheerleaders who share your vision.


Children are welcome, but do need to be supervised.

Evening and weekend appointments carry a £10 charge,

redeemable against your gown purchase. Follow-on appointments and weekday appointments carry no charge.

First appointments last 1hr15 mins and follow-on appointments are 1hr.

Keeping us safe and smiling


We will be

- asking that our brides bring a maximum of two VIPs only (facetiming others is a-ok)

- observing Social Distancing wherever we can

- using hand sanitiser upon entry to the boutique

- using disposable gloves, if the guests would like to browse and touch the gowns. The bride does not need to do so, however, and we'll provide the gloves

- please bring your own face mask. We have a small number to purchase if you forget yours

- of course, wash, wash, washing our hands

- leaving extra time in between appointments for cleaning

- not serving drinks for now, although you may bring them along if you would like

But above all, know that, while keeping you safe, your appointment will still be full of 

laughter, fun and fabulousness.

If you, or anyone you have been in contact with, shows symptoms or has tested positive for Covid-19 please do postpone. We appreciate that these are unprecedented times, and cancellations, even if they're last minute, 

won't be regarded negatively.

Opening Hours / By Appointment Only

Monday  By special request

Tuesday  5pm - 9pm

Wednesday  10am - 6pm

Thursday  10am - 9pm

Friday  1pm - 7pm

Saturday  10am - 4pm

Sunday  By special request





© 2019 What Alice Wore

2 Clarence Road

St Albans


(01727) 613069