Pre-Appointment Form

We can't wait to meet you. 


Enter in everything you'd like us to know ahead of your appointment 

We are happy to have your VIPs with us to inform your dress choice, but our advice is to keep it to two or three cheerleaders who share your vision.


Children are welcome, but do need to be supervised.

Evening and weekend appointments carry a £10 charge,

redeemable against your gown purchase. Follow-on appointments and weekday appointments carry no charge.

First appointments last 1hr15 mins and follow-on appointments are 1hr.

Keeping us safe and smiling


We will be

- asking that our brides bring a maximum of two VIPs only (facetiming others is a-ok). we can't deviate from this rule until at least the end of June 2021

- encouraging guests from the same household or extended bubble

- observing Social Distancing wherever we can

- using hand sanitiser upon entry to the boutique

- using disposable gloves, if the guests would like to browse and touch the gowns. The bride does not need to do so, however, and we'll provide the gloves

- wearing face masks. We have a small number to purchase if you forget yours

- of course, wash, wash, washing our hands

- leaving extra time in between appointments for cleaning

- not serving drinks for now

But above all, know that, while keeping you safe, your appointment will still be full of 

laughter, fun and fabulousness.

If you, or anyone you have been in contact with, shows symptoms or has tested positive for Covid-19 please do postpone. We appreciate that these are unprecedented times, and cancellations, even if they're last minute, 

won't be regarded negatively.

Opening Hours / By Appointment Only

Monday  By special request

Tuesday  10am - 5pm

Wednesday  10am - 8pm

Thursday  10am - 8pm

Friday  12pm - 5pm

Saturday  10am - 5pm

Sunday  By special request

*appointments outside standard hours may be available*





© 2019 What Alice Wore

2 Clarence Road

St Albans


(01727) 613069

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Could you be our Special Someone? Bridal Store Manager Role