From a background in Marketing, Styling and Creative, working for a series of well-known brands including ASOS.com, Reiss and Soho House, Amy spotted a need for a fun, accessible bridal boutique after finding the search for her own wedding dress uninspiring.

Named after her Grandma- a milliner, seamstress and a fashion-obsessive- What Alice Wore is the realisation of a dream they both shared.

Now, the bridal boutique embodies the ethos of owner, Amy. The environment is playful, the sales approach is relaxed and every element is designed around ensuring the Bride feels uplifted, confident in her gown choice and ready to celebrate the Big Day ahead.

1/5

Opening Hours / By Appointment Only

Monday  By special request

Tuesday  5pm - 9pm

Wednesday  10am - 6pm

Thursday  10am - 9pm

Friday  1pm - 7pm

Saturday  10am - 4pm

Sunday  By special request

 

 

 

 

© 2019 What Alice Wore

2 Clarence Road

St Albans

AL1 4NE

(01727) 613069